Apr 13
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You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no Author information Ian Harris Ian Harris is the CEO and founder of leading multlingual search marketing agency, Search Laboratory .
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Why PPC Click-Through-Rates Have Increased